Kurmi’s Head of Product, Bruno Guirardel, attended Zoomtopia—Zoom’s annual conference held on October 4 & 5th in San Jose, California. Below, he shares his top insights from the two-day event that highlighted new developments and strategies from the video conferencing leader.
AI: Pioneering the Future of Collaboration
The overarching theme of Zoomtopia 2023 was clear: AI is the future of enterprise collaboration. Multiple sessions were dedicated to showcasing how Zoom is embracing AI, unveiling new features enhanced with artificial intelligence, and discussing how organizations can harness this transformative technology. From AI Companion to Zoom Docs, Zoom has fully embraced AI to power its enterprise collaboration suite.
Zoom’s approach to AI is particularly noteworthy, too. It’s not just about boosting productivity; it’s about enhancing human connections. This human-centric perspective on technology sets Zoom apart, emphasizing the importance of technology that not only simplifies tasks but also enriches interactions and relationships in the workplace.
The Imperative of Flexibility in the Workplace
Flexibility emerged as a cornerstone in Zoom’s vision for the future of work. As organizations continue to reimagine their workspaces, Zoom emphasizes the importance of designing offices that cater to both in-person work and seamless collaboration with remote teams. This involves a focus on application diversity within unified communications ecosystems and ensuring that meeting spaces can flex to user needs. The message is clear: the workspace should adapt to its users, not the other way around.
“Zoom and…”: A Complementary Approach to Enterprise Collaboration
Creating flexibility in the office leads to another key message coming from Zoomtopia – the notion of “Zoom and…”. Zoom isn’t aiming to replace existing collaboration tools but rather position itself as a complement to an organization’s UC toolkit – and the more diverse the UC toolkit, the more organizations can lean into how teams work best, increasing productivity and collaboration. Zoom has built out many native connectors, but also has a robust API that organizations can leverage to truly customize how they use Zoom’s products, including embedded in other applications. Several conference sessions showcased how Zoom works in tandem with other applications, like Microsoft Teams, ServiceNow, Salesforce, and Zendesk.
Practical Implications for Unified Communications Management
The ”Zoom and…” message is a trend we’re seeing more of – organizations are increasingly taking a multi-vendor, multi-system approach to designing their UC ecosystems. While this increases user adoption and productivity, it creates a challenge for IT teams, often necessitating robust management solutions. Kurmi’s multi-vendor management emerges as a crucial player in this scenario, providing a unified platform for IT teams—a single pane of glass to oversee UC deployments that encompass Zoom and other tools. Kurmi’s approach alleviates the burden on IT teams, enabling efficient management and monitoring of the evolving UC landscape.
Zoomtopia 2023 offered a captivating glimpse into the future of enterprise collaboration. Zoom’s commitment to AI and the imperative of flexibility sets an inspiring benchmark for collaboration platforms. Moreover, the “Zoom and…” emphasis on complementary integration rather than replacement highlights the need for effective multi-vendor UC management solutions like Kurmi, ensuring a seamless and efficient unified communications experience for organizations navigating the evolving landscape of work.
See how your IT team can leverage Kurmi Provisioning Suite as a single-pane-of-glass to manage your entire UC ecosystem – schedule a demo today.